TheCOOLSHOESHINE: August 2012

Thursday, August 23, 2012

FOOTAGE OC IS ON THE MOVE! APPAREL, SUMMITS, BASKETBALL, PING-PONG, BADMINTON!

As we stated a few days ago, we had some big news coming for Footage By Thecoolshoeshine. Today, we can announce that our Footage shop in Fullerton is on the move AGAIN! When we moved in to our current location almost two years ago, we thought the 1200 square foot facility in the heart of Downtown Fullerton would be our home for years and years to come, but just as we did our first shop in Brea, we have also outgrown our current location.

We considered the idea of opening another shop in the area to showcase our apparel and miscellaneous consignment merchandise, but concluded that it would not be cost effective for our company and also less convenient for our customers to have two separate shops. With those two things in mind, along with the hope that our company continues to grow at the pace it has in our first three years of existence, we decided that a move to our new 2800 square foot facility in the city of Brea would be the appropriate next step for our company.

The ONE negative effect of our move is the lack of visibility for our shop. Currently, the shop is in a VERY HIGH TRAFFIC area of Orange County where people walking/driving through Downtown Fullerton can easily spot us. The location has been key in our growth and our ability to attract new customers, so we are truly counting on our Footage friends/family to continue spreading the word about us and our new not-so-visible new location! We have stated previously that we’ve never put a huge emphasis on marketing because we sincerely believe our business will continue to flourish as long as we provide our customers with the best service we possibly can. The most effective marketing tools we have are professionalism, flexibility, options, and customer service, which in turn will hopefully lead to referrals.

We are SO STOKED for everyone to see what kind of changes the move brings. First major change will be the upgrading of our apparel consignment. Though we currently accept apparel consignment, most of our consignors are aware that we have been reluctant to accept them because our preference has always been to focus our time on listing sneakers. THAT WILL NO LONGER BE THE CASE! The new shop will gladly accept your Supreme, Hundreds, Stussy, Nike merchandise (along with many others) for consignment! A separate photographer will be assigned to handle apparel once we move, so better quality photographs can be taken, better descriptions can be stated, and merchandise measurements can be provided when items are listed on eBay. Our new store-front will also have most of the consigned non-sneaker merchandise on display. We are certain these changes will lead to a much more enjoyable one-stop shopping experience for our in-store customers and increase sales to our online customers, which leads to happier consigners with more money in their pockets!

Now comes the fun part! The new shop will be equipped with a basketball half-court and ping pong tables for some of our Footage family to utilize. We intend to host small tournaments as well! We are also hoping we have enough space for a badminton court. Some of you don’t know about badminton……extremely underrated sport haha! The huge warehouse space will allow us to host mini-summits for the local sneakerheads to hang out, chat, and buy/sell/trade shoes amongst piers without having to pay any sort of cover or table charge! We have also arranged for some of the local dance teams to utilize our facility for their practices! Lastly, we will be sure to offer refreshments for customers who come to visit us, so come thirsty…..sorry, no alcohol! =)

We intend to start moving mid October and hope to be moved to our new facility by early November. More information regarding the move will come once the details are finalized so make sure to check back with us. New shop address is below.

Once again, thank you so much everyone for continuing to support us. We know you have numerous options for consignment and we definitely are not the biggest in the business. However, when it comes to the lowest consignment rates (10% in-store), multiple buy-back/trade/consignment/cash-advance options, and dedication to our customers…..we feel like we can compete with anyone. Thank you so much and we hope you continue to refer us to everyone who may have interest in consigning or shopping with us!

Footage By Thecoolshoeshine

580 West Lambert Road

Unit I (letter I)

Brea, CA 92821